AdWeek Came out with their list of the Best of the 2000s this week and the top website on their list was YouTube.
“In many ways, Saturday Night Live‘s 2005 video short “Lazy Sunday” launched the online video boom that’s caused millions of work hours to be lost watching YouTube. Before NBC forced YouTube to take it down in 2006, it generated 5 million hits (a small sum by today’s measure). YouTube helped make it remarkably easy to post video online, and even easier to stream. Plus, clips could suddenly be embedded on any site across the Web. Super syndication—now a core digital media strategy for many content companies—was born. But perhaps more of a landmark moment for YouTube was its influence over consumers’ expectations. Thousands of nobodies started sharing clips via the Web, everything from stupid human tricks to baby’s first steps. YouTube has been vital in ushering in the notion of consumer as mini-media mogul. To boot, film and TV companies are stumbling over each other to secure distribution on the burgeoning platform. The only thing missing, even under owner Google, is a credible revenue stream. One day, that will change. —Mike Shields”
http://www.bestofthe2000s.com/web-site-of-the-decade.html
Youtube has become a phenomenon in it’s relatively short time of existence. Because of it’s ability to upload to just about anywhere on the web, the ability for users to very easily upload their own video files, and the wide range of video topics available on the site, it reaches users of all age groups and interests. User-generated content reachers its full potential on this site through it’s simple directions for uploading, places to comment on videos, the capabilities it has set up so videos can be uploaded as responses to others, etc. In essence, people can have “conversations” by video between other users and themselves. YouTube videos are the ultimate viral media on the web.
Some of my favorite videos have been the Evolution of Dance, Kittens Inspired by Kittens, MAD TV skits, Funny Commercials, funny kids, and Singers and Dance group performances from TV shows. What’s your favorite YouTube video?
