Twitter. The newest thing out there that allows people to let everyone else in the world know what they are up to at all times… or at least as often as you tweet. I still haven’t quite figured out all of the benefits of having an account, but I still tweet every time something happens that I feel would be of significance to the few friends that follow me. Businesses use Twitter to update consumers on new products, what others about saying about their products, and promote the ads or website for the product.
Gap does a great job tying their Twitter page in with the rest of their campaign. Not only do they have the same colors and patters on the page, but all of their tweets are written in rhyming lyrics like their singing Christmas deals commercials.
Starbucks also showcases their holiday colors and themes and answers consumers questions about products, stores, giftcards, phone numbers and more.
Twitter allows users to follow these brands so they can keep up constantly with what’s going on with their favorite brands while the brands can keep up with their consumers likes, dislikes, problems, compliements, etc. I can see how this could be very beneficial for companies. It’s almost like conversations and discussions one on one with each consumer. I can see this becoming a big part of marketing campaigns world-wide.
gotnvols said,
December 27, 2009 at 2:27 am
Hi Allison,
I’m just figuring out Twitter too: http://twitter.com/robinproffitt
I have a whopping total of 3 people following me. It is a fun new adverture following other companies and people. I also learned how easy it is to connect Twitter to your blog on WordPress. He has 1,621,127 followers! I currently follow Zappo’s CEO. He talks about random things more than business. Here are a few of his last posts:
“If you obey all the rules, you miss all the fun.” -Katharine Hepburn
“I walked through my entire house last night and there were no creatures stirring. Not even a mouse. Weird. 2:44 PM Dec 25th from txt
“Do not go where the path may lead, go instead where there is no path and leave a trail.” -Ralph Waldo Emerson 1:41 PM Dec 24th from web
Lots of fun sweaters at the Zappos office! Avoiding complimenting people in case someone forgot today is Ugly Sweater Day. 3:21 PM Dec 23rd from web “
As you can read, the Tweets are entertaining and personable. This makes customers feel like they know the owner on a personal basis and have more trust in shopping with an online store.